Consumers want to have positive impacts but find it difficult to have sustainable habits. The lack of transparency, the huge amount of information available and their confusing nature often demotivate consumers.
With these issues in mind, 5 students from ESCP Business School have used the “Design Thinking” method to find solutions:
- To provide a trustworthy way to find sustainable products;
- To provide an easy way to find sustainable products and educate on this topic
Pietro Brondello, Jean-Baptiste Deroche, Arianna Pricco and Patrick Raic are presenting their innovative prototype in the following video: